Marketing Officer

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  • Post Date: 04/01/2024
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Job Overview



Police Now

Job title: Marketing Officer

Job description: About Police Now

Our mission is to transform communities, reduce crime and anti-social behaviour, and increase the public’s confidence in the police service by recruiting, developing and inspiring outstanding and diverse leaders in society and on the policing frontline.

We are working towards a day when every community, whatever the socio-economic background of its residents, can thrive without being fearful of crime. We are looking for talented, committed and mission-aligned individuals who will drive us towards achieving our ambitions.

Police Now recruits and trains graduates and career changers with leadership potential to become inspirational police officers and outstanding crime fighters on our National Graduate Leadership Programme and our National Detective Programme. Beyond these programmes, our officers may join our Frontline Leadership Programme and be further developed giving them the best possible chance to progress through the policing ranks and have a lifelong connection with us.

Our 115-strong not-for-profit organisation aims to create systemic change. We need highly capable impactful staff to support the recruitment and development of our officers and to cultivate strong relationships with partner forces and the wider sector.

The purpose of your role

Your work will have a direct impact on transforming the future of policing and our communities, by attracting and nurturing exceptional and diverse graduates into our programmes. As a Marketing Officer, you’ll join our award-winning team to drive innovative and inspirational marketing activity that will contribute to us achieving our ambitious mission.

Your passion for creating an exceptional candidate journey will ensure that these graduates are set up for success, and that they have a positive and engaging experience throughout the application process. You will support our attraction marketing and communication to build brand awareness with audiences who wouldn’t have previously considered policing and then engage and nurture these graduates.

The role requires agility and someone who can think differently about how we get cut through in the graduate market. There is true scope to own and grip your areas of responsibility, with the support and guidance from the rest of the team, giving you opportunity to try new ideas and show creativity.

Key responsibilities

Candidate experience

  • Lead the candidate experience from start to finish, bringing your innovative ideas and technical skills to create an unforgettable journey for talent.
  • Produce a range of candidate support materials, including development of scripts to support candidates through their journey.
  • Create engaging communications via the online portal to candidates and offer-holders. Testing email messaging and design and evaluating data, to maximise open and click through rates.
  • Deliver email campaigns, engaging with a pool of applicants who have registered interested in our programmes.

Attraction and marketing

  • Bring your creativity by developing copy and content for websites, promotional literature, online advertising, email marketing and social media to motivate candidates to apply for Police Now.
  • Represent Police Now at external career events and on campus at universities.
  • Monitor and review competitor activity and trends in early careers recruitment.
  • Build strong relationships with the wider Recruitment & Marketing team and other internal and external stakeholders, to engage with applicants and represent the Police Now message

Key requirements

Minimum requirement of the role

  • A marketing degree/professional qualification or equivalent experience in marketing, employer brand, recruitment, candidate experience or any relevant profession.
  • Technical experience using CRM (Customer Relationship Management) and/or ATS (Applicant Tracking System) software and feel comfortable using this type of technology on your day-to-day.

Other skills to set you apart
We know that you might not check all the boxes below and that is okay. If you believe you can be successful in this role, continue to apply.

  • Ability to create and manage candidate communication to deliver an exceptional candidate journey.
  • University and campus recruitment experience, or any involvement in early career recruitment.
  • Detail orientated and able to create and adapt copy for different channels and platforms.
  • Excellent project management and organisation skills – can manage a busy and varied workload and be flexible.
  • Able to talk to candidates clearly and confidently about Police Now, the mission and our programmes.
  • Results-driven, with a drive to meet or exceed ambitious hiring targets.
  • Comfortable analysing data to build reports and evaluate the effectiveness of marketing activity.
  • Available to travel to campus events and work some evenings, as necessary

What you’ll get from us

  • A bright, airy and modern office in Zone 1.
  • Competitive salary of £36,000-£41,000 per annum. dependent on experience
  • Flexible working
  • 27 days holiday each year, plus bank holidays
  • Access to a benefit platform, which includes salary sacrifice schemes such as cycle to work and smart tech as well as access to over 750 retailers and discounts.
  • Sanctus coaching (private mental health coaching for the workplace)
  • Access to the Vitality programme which includes healthcare benefits, an Employee Assistance Programme and discounts
  • Training opportunities for personal development.
  • Participation in a pension scheme (with 6% employer contributions and 2% employee contributions)

Please note

The closing date for this role is 9am on Monday 8th January.

This role is London based (2-3 days per week in the office) and national travel to events will also be required.

Applications will be screened as they are received and invited to interview accordingly. Police Now reserves the right to close the advert prior to the advertised date, early applications are therefore encouraged. We strongly encourage candidates to look through our Leadership Principles included in the job pack as these underpin our culture and values, and feature heavily in our recruitment process

This job description is issued as a guideline. It is not exhaustive, and we would be pleased to discuss any constructive comments you may have. Due to the evolving nature and changing demands of our business this job description may be subject to change. You may, on occasions, be required to undertake additional or other duties within the context of this job description and according to the needs of the organisation.

Please note that some roles within Police Now require certain levels of National Security Vetting or screening in order to effectively work with our partners. Therefore, we may ask you to complete this if you are successful.

Expected salary: £36000 – 41000 per year

Location: London

Job date: Sat, 23 Dec 2023 07:31:50 GMT

Apply for the job now!

Job Detail
  • Offered Salary£30,000 - £50,000
  • Career LevelOfficer
  • GenderBoth
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